Do you still consider social media a waste of your valuable time? Think again.
As it turns out, social media isn’t just for posting selfies and the occasional dinner plate. Using social media strategically can significantly benefit your career.
For starters, the networking possibilities on social media are endless. Today, Americans are spending more time on social media than they are volunteering, emailing, talking on the phone, or exercising. There are more than 300 million professionals on LinkedIn and in 2014 alone, the world used Google search trillions of times.
With so many people spending so much time using social media sites, it’s critical to properly manage your brand in the digital space.
It’s no longer good enough to just bring your “best self” to the office. In order to be successful, today’s professionals must demonstrate their best selves online, too. Here are three easy ways you can begin to take control of your online reputation.
- Google Yourself
Knowing what’s out there on the internet about you is an important first step to managing your reputation online. Google your name regularly to monitor what is being posted about you on the internet.
- Complete Your Profiles
The absence of an online presence can certainly harm your credibility, but so can having an incomplete online presence. Take the time to complete your profiles, use a professional headshot, and invite others to connect.
- Publish Original Content
Publishing original content, like blog posts, videos, articles, or music, to social media sites can help you stand out from the crowd and be seen as an expert and trustworthy resource in your field.
Want more? To fully maximize your online brand enroll in Take Control of Your Online Reputation from Smith ExecEd Online. The course, taught by expert marketing strategist and Smith College alumna Dorie Clark, will equip you with the tools and strategies you need to build and maintain an effective professional brand online.
Over the course of six weeks, participants will master digital media best practices to support and leverage their online brand, strategically build professional online networks, and learn how to avoid or remediate any online pitfalls that may arise. Each lesson has a core video introduction followed by reflection exercises, in-practice activities, engagement with the cohort, and suggested reading. The course also features podcasts with guest branding experts, including Smith College President Kathleen McCartney.
Take Control of Your Online Reputation with Dorie Clark begins March 15, 2015, and registration is now open. To enroll in this course or learn more, visit the Smith ExecEd Online website.