According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our tendency to avoid uncomfortable situations: authenticity, competence, resentment, likability, and morality. Does the new behavior you’re attempting feel authentic to you? Is it the right thing to do? Answering these questions will help identify the “gap” in our behavioral style that we can then bridge by using the three C’s: Clarity, Conviction, and Customization. Perhaps most interesting, Molinsky has discovered that many people who confront what they were avoiding come to realize that they actually enjoy it, and can even be good at it.
Watch Katherine Hall, associate director at Smith College Executive Education for Women, talk with Andy Molinsky about his latest best selling book, Reach: A New Strategy to Help You Step Outside Your Comfort Zone.
Andy Molinsky is a Professor of International Management and Organizational Behavior at Brandeis University’s International Business School, with a joint appointment in the Department of Psychology. He is also the author of the new book Global Dexterity: How to Adapt Behavior Across Cultures Without Losing Yourself in the Process (Harvard Business Review Press). Andy received his Ph.D. in Organizational Behavior and M.A. in Psychology from Harvard University. He also holds a Master’s Degree in International Affairs from Columbia University and a B.A. in International Affairs from Brown University.
Andy’s current work focuses on the challenges people face when adapting behavior in foreign cultural settings. His research has also explored the dynamics of psychologically demanding tasks, including necessary evils and organizational change. He has published widely in many top academic journals, and his work has also been featured in media outlets such as the Harvard Business Review, Forbes, the Economist, Fast Company, the Financial Times, the Boston Globe, the Chronicle of Higher Education, and on NPR.
Prior to entering academia, Andy studied in Spain and worked for an international marketing research firm in France.
Follow Andy on twitter at @andymolinsky.